About Company Man Design

Logo: Thomas McAuley

About Thomas McAuley

Company Man Design is Thomas McAuley, Art Director / Web and Graphic Designer educated in Graphic Design and Advertising at O’More College of Design in historic Franklin, Tennessee.

EXPERIENCE

  • 10+ years of graphic design experience (print, digital, and web)
  • 10+ years art direction experience
  • 7+ years healthcare industry specialization
  • 100+ websites designed and developed
  • 50+ companies branded/rebranded
  • 30+ trade shows, full print, digital, and web graphical support

“Leave awards to the followers of social fads. I’ll measure design success by how well I deliver your corporate image and marketing message in as clear and easy-to-use a manner as possible.”

Thomas McAuley: Art Director / Web & Graphic Designer / Primary, Company Man Design
Personal Brief Thomas is a husband and father, yoga instructor, meditation coach, board game enthusiast, off and on fiction writer, and a road cyclist.

Logo: Thomas McAuley

About Thomas McAuley

Company Man Design is Thomas McAuley, Art Director / Web and Graphic Designer educated in Graphic Design and Advertising at O’More College of Design in historic Franklin, Tennessee.

EXPERIENCE

20+ years of graphic design experience (print, digital, and web)

10+ years art direction experience

7+ years healthcare industry specialization

100+ websites designed and developed

50+ companies branded/rebranded

30+ trade shows, full print, digital, and web graphical support

“Leave awards to the followers of social fads. I’ll measure design success by how well I deliver your corporate image and marketing message in as clear and easy-to-use a manner as possible.”

Thomas McAuley: Art Director / Web & Graphic Designer / Primary, Company Man Design
Personal Brief
Thomas is a husband and father, RYT 200 yoga instructor, meditation coach and practitioner, board game enthusiast, off and on fiction writer, and a road cyclist when time permits.
Why that’s an odd company name.
For a designer who specializes in branding companies, nailing a company name is hugely important. My process was pretty straightforward:
I surveyed the work I’d produced over my then 15+ year career. At that time, I had already built impressive portfolios: corporate brandingtrade show designwebsite design , and others. Additionally, I had experience working with many industries, but by sheer luck none more than healthcare.
Next, I surveyed my values and work behaviors with the aim of identifying anything that would differentiate me from others in my field. There was honesty, loyalty, fairness, a strong work ethic, providing value, and proactive communication. And there was the ethic of working for each client in the way I would if the company were my own. For me, it was personal, as it remains today. And last, there’s always been a lightness and humor mixed into my work.
I brainstormed, and mind-mapped until a few good names emerged. After a few hours what emerged was “Company Man Design.” It had it all, communicating my savage loyalty and work ethic. It suggested my strong suit: corporate branding and graphical support. And it had that dash of humor: a “company man” though loyalty has a bit of a negative connotation. Look it up.

For the logo, I chose a strong typeface. To it I added a gold watch, the somewhat anticlimactic aware to an employee for giving the bulk of his years in service to a company.

Company Man "Man"
Why Choose Thomas McAuley / Company Man Design?
ATTITUDE

I love what I do, from working with you in identifying and refining goals, to creating and delivering the print, digital, web, and/or UX/UI work. I’m motivated to forecast obstacles and solve problems. And I communicate quickly and thoroughly with you throughout the process. And I’ve been told I’m a pretty pleasant person, which is more important and less common than one might think.

Price

Working office-free, and drawing upon a well-vetted network of skilled professional programmers, developers, photographers, etc., allows me to provide firm-level design at a rate lower than design firms.

Services offered

Working office-free, and drawing upon a well-vetted network of skilled professional programmers, developers, photographers, etc., allows me to provide firm-level design at a rate lower than design firms. Below is a semi-comprehensive list of the services I provide. That said, since I’ve done it all, so if you DON’T see the graphic design service you need, contact me because I do that, too.

My promise to you.
I Will Always…
Work smart
& efficiently
Communicate clearly
and proactively

Protect your
corporate identity

Design appropriately
to the task
Listen attentively
and actively
Provide real,
relevant value
Healthcare Industry Experience

You’ll notice that many examples in my design portfolios are for the healthcare industry! While I’ve worked mostly  on healthcare and healthcare-peripheral accounts, I have years experience in many other industries including ceramics, shipping, real estate, nail salon, hockey coaching… You get the idea.

Still, if you ARE in healthcare or peripheral to it, let’s make beautiful work together, from branding, to collateral, to your corporate website, to trade show displays and other graphic support, everything else.

Bad Design Rescue Service
Rescuing bad design and reversing bad design experiences. There’s a lot of bad design out there. Unfortunately, there are also a lot of bad designers out there, too—unethical, prideful, flakey, etc.—which leads to bad design experiences. Though we’d rather not have, we have become something of specialists in fixing, correcting, and rescuing bad design and by following their bad design experiences with good ones.  Or, if this is your story, on behalf of the graphic design / website design industry, I’m sorry. Let’s talk it through then get started or re-started in the right direction. 

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