CASE STUDY:
MIXABL APP
ROLE: |
SOLE UX/UI DESIGNER |
TIMELINE: |
6 MONTHS (SEPT ‘20 – MAR ‘21) |
DESIGN: |
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MARKETING: |
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THE ORIGIN
The COVID-19 pandemic drastically affected the event industry, pushing event coordinators to explore virtual platforms as physical gatherings became a health risk. Simultaneously, many existing virtual event platforms failed to deliver a live, immersive, and interactive experience that mirrored real-world events. HiveHub identified this gap and initiated the creation of MIxabl, a live and virtual event application designed to replicate the dynamic experience of in-person events.
THE PRODUCT VISION
HiveHub’s initial vision for MIxabl was drawn from conversations with live video experts and event coordinators. Using my expertise in UX/UI design, I was tasked with planning the application flow, designing screen layouts, and defining the functionality for MIxabl’s MVP. This version included features such as live video streams, virtual vendor booths, interactive chat features, and comprehensive event schedules. Throughout the project, the application’s functionality evolved to meet the distinct needs of our key user groups: Event Coordinators, Attendees, and Vendors.
THE OUTCOME
Mixabl was a resounding success, transforming the way events were hosted and experienced during the pandemic. The application enabled connections between attendees, coordinators, and vendors, recreating the atmosphere of physical events in a virtual setting. The feedback we received from user groups was overwhelmingly positive, with users appreciating the platform’s seamless experience and intuitive features.
THE PROCESS
DEFINE/UNDERSTAND
Field studies and user interviews with live video experts and event coordinators informed our understanding of the need for MIxabl. This phase included defining the initial requirements and constraints, as well as competitive testing of similar applications to learn from their limitations and successes.
RESEARCH
Research phase was crucial to Mixabl’s design. I conducted a competitive analysis and found few direct competitors, enabling us to create a unique product. Our user personas were built around the three main user groups, and I employed human-centered design principles to ensure that their needs were met. A pluralistic walkthrough, task analysis, (in-house) prototype testing, and user stories informed the design process and helped us anticipate the users’ needs.
DESIGN/BUILD/DEVELOP
With the insights from the research phase, I crafted a comprehensive sitemap, wireframes, and high-resolution mockups, always considering the application’s responsiveness across multiple devices. Working closely with the development team, I ensured that our design was fully realized.
Admin screens with notes for modification
Home screen and Exhibitor Directory list and grid views
Presentation, Exhibitor Profile, and Schedule Management screens
Admin screens with notes for modification
Home screen and Exhibitor Directory list and grid views
Presentation, Exhibitor Profile, and Schedule Management screens
DELIVERY/TESTING
Extensive qualitative usability testing took place during the application’s first live event, giving us a wealth of feedback and areas for improvement. Further outreach to user groups, analysis of forum posts, and benchmark testing, along with accessibility evaluations, helped refine the application, ensuring a top-quality user experience.
LISTEN/ITERATE/APPLY
Post-event, we meticulously reviewed the usability and user feedback. Regular surveys and FAQ reviews allowed us to continuously iterate and improve the application.
If the project had continued, next stages would have included some interesting and exciting features.
Proposed Virtual Meeting Rooms
Use in Virtual Live Music Festival
LESSONS LEARNED
Creating Mixabl was a pivotal learning experience in understanding the transformative power of digital technology in replicating real-world experiences. One key insight was the importance of incorporating diverse user feedback in shaping the product – this led to an application that was truly tailored to the needs of the events industry.
Moreover, this project reinforced the value of having an iterative process. Our readiness to learn from our initial version and continuously refine the platform based on user feedback played a significant role in Mixabl’s success.
The Mixabl journey has been a testament to the power of empathy-driven design and the potential of technology to create meaningful, interactive experiences despite physical barriers. It has been rewarding to see Mixabl bring together event coordinators, attendees, and vendors in a virtual space that is as interactive and engaging as a real-world .
PLUS
Since I have TONS of experience designing websites, I created promotional landing page and all digital and print collateral.