This comprehensive voter outreach and education campaign required an innovative and multifaceted approach to engage and inform the diverse population of Bexar County, Texas. 

• Population
  Bexar County being one of the largest counties in the region, the first challenge was getting the message out to as many voters as possible.
• Binlingual Considerations
  With nearly 1/3 of Bexar County’s population primarly speaking Spanish, it was necessary that everything we planned, designed, and distributed were bilingual
• Politics As Unusual
  In the rapidly changing and increasingly contentious political climate of the time, the challenge lay in addressing voter misconceptions, misinformation, navigating legal sensitivities, and creating a campaign that fostered trust and engagement.

I served as the primary campaign creator, designer, and copywriter. Collaborating closely with a small team, I spearheaded the campaign from the initial RFP response to final execution. My responsibilities included designing all campaign collateral, writing compelling copy for print and digital materials, TV and radio spots, and co-directing a TV spot, in each case ensuring the message resonated with its target audience.

• RFP Success: Co-planned, co-wrote, and designed the winning RFP response, securing the project.
• Campaign Strategy: Rapidly gained expertise in legal voter education nuances by coordinating with legal advisors over a six-month timeline.
• Design Execution: Delivered a wide array of collateral, including mailers, TV and radio spots, flyers, newsletters, social media posts, and event signage.
• Creative Direction: Co-directed a TV spot and designed materials that adhered to strict guidelines while maintaining visual appeal and clarity.

Kūbs is a groundbreaking platform revolutionizing game development and empowering game developers with its all-in-one approach to project management, collaboration, and production.

As the Creative Director for Kūbs, I shaped the product’s identity, UI, and UX, aligning every visual and interaction with its mission, taking on much of the work directly while provided direction and oversight to a talented team of designers and maintaining close collaboration with developers and stakeholders to ensure the team’s work met the project’s ambitious goals.

A product as multifaceted as Kūbs requires a strong design backbone. I developed the Kūbs Design System to unify the product’s visual and interactive elements. With reusable components, standardized patterns, and clear documentation, the design system became a vital tool for scaling the product efficiently and cohesively.

The Kūbs homepage serves as the product’s introduction to users, encapsulating its purpose and capabilities. I designed a homepage that balances compelling visuals with practical information, setting the tone for the product. Beyond the homepage, I directed the design of key screens, from dashboards to project workflows, ensuring every element adhered to the Kūbs brand and enhanced usability.

(Ethically unable to showcasing primary product pages.)

Responding to a Request for Proposal (RFP) is a unique and challenging creative process that parallels many of the stages in executing the project itself. It requires a clear understanding of the client’s goals and requirements and the ability to distill those objectives into a compelling and well-structured response that stands out from the competition.

My role in RFP responses goes just assembling documents—it’s about creating a vision, a brand, a strategy, and often a comprehensive campaign outside of the document itself, all of resonates with the client.

Understanding the Client’s Goals: I dive into the client’s vision, challenges, and requirements to ensure the response aligns perfectly with their objectives.

Market and User Research: I analyze the target market, user needs, and industry trends to propose solutions that are not only innovative but also grounded in real-world context.

Campaign Branding: I co-create (or often lead the creation of) campaign branding, which may include slogans, type treatments, and logos that visually and conceptually encapsulate the client’s goals.

• Copywriting and editing tailored to the client’s specific requirements.
• Designing and styling inline graphics, tables, and figures to make complex information accessible and visually appealing.
• Indexed document layout for clarity and ease of navigation.

Nonprofit

Healthcare

Military

Commercial

Creative Vision Development
Team Leadership
Project Ideation and Direction
Strategic Branding
Campaign Planning and Execution
Creative Strategy Alignment with Business Goals
Cross-Functional Collaboration
Concept Development
Goal-Oriented Decision Making
Mentorship and Team Development
Resource Management
Conflict Resolution
Creative Workflow Optimization
Stakeholder Communication
Pitching Ideas to Clients and Executives
Client Relationship Management
Trend Analysis and Forecasting
Innovative Problem Solving
Creative Direction for Multi-Platform Campaigns

Overseeing Design Standards
Art Direction
UI/UX Oversight
Multi-Platform Content Creation
Graphic Design Supervision
Visual Storytelling
Collaborating with Copywriters
Ensuring Brand Consistency
Typography Direction
Color Palette Curation
Iconography Supervision
Mood Board Creation
Photography and Video Direction

Understanding Client Needs
Adapting to Various Industries
Military/Federal Design Expertise
Enterprise-Level Campaign Management
B2B Campaign Development
Consumer-Focused Marketing
Crisis Communication Campaigns
Nonprofit Campaigns
Healthcare Branding and Design
Entertainment and Gaming Campaigns

Crafting Clear Messaging
Advertising Copywriting
Tagline and Slogan Creation
Editing and Proofreading
Creative Writing for Narratives
Marketing Copywriting
RFP Writing and Proposal Development
Script Writing for Ads and Media
Speech and Presentation Writing

Developing Brand Guidelines
Creating Visual Identities
Rebranding Initiatives
Brand Storytelling
Establishing Brand Voice
Logo Design Oversight
Packaging Design Supervision
Ensuring Cohesion Across Platforms
Product Naming and Identity

Fostering Creative Collaboration
Building Inclusive Teams
Facilitating Brainstorming Sessions
Delegation and Task Management
Encouraging Innovation
Inspiring Teams to Achieve Goals
Maintaining Open Communication
Balancing Client Needs with Team Input
Motivating Under Tight Deadlines
Coaching and Career Development for Team Members